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The same can be said for PR’s impact on social media metrics.
Additional exposure to a brand through its media coverage can lead to an increase in critical social media KPIs including the company’s number of followers, likes, shares and comments.
How is PR Changing? As recently as 15 years ago when we founded Channel V Media, PR was largely dependent on direct phone calls
to journalists to share relevant news and stories.
The rise of email as a primary business communication channel-and now things like video calls, text messaging
platforms and social media-has changed this dynamic drastically, making it more
important than ever for PR teams to make sure that their clients stand out in a reporter’s (often flooded) inbox.
Even more recent advancements in technology and AI have also made it
so that PR professionals have more informed access to
the journalists that are most relevant to their clients.